I purchased it because I have urinary tract infections (UTIs) all the time. Every morning I use a drop-full in my lukewarm herbal tea and I see that it helps me a lot to avoid them. Of course there are other ways to take cranberry like powder or even fresh or dry but I found out the tincture stuff is an easy and affordable way to enjoy this powerful gift from nature. Regarding this product, I believe it is important that the tincture is alcohol free. For me who I am a person who does not stand alcohol at all, this means that it does not trigger my sensitivity to alcohol and I feel much safer when I use it. And the price is fine too! To sum up, I highly recommend this product for all the reasons mentioned above. Even if you not suffer from UTIs it helps all the system to be cleaned from various pathogens.