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Brand Profile: Evolution of Smooth

Evolution of Smooth has become a top brand thanks to their lip balm and other personal care items. In this post, learn more about EOS and what makes their products so great.. Learn more at eVitamins, the largest online health UK superstore.

One of the most popular brands in beauty and personal care items from now is Evolution of Smooth, also known as EOS. Lovers of this brand go out of their way to collect each flavor of their signature lip balm, turning a simple product into a (affordable) status symbol seemingly overnight. This is why we've chosen EOS for this month's brand profile.

New York-based EOS Products was founded in 2006 by Craig Dubitsky, a former commodity trader, with their first products launching in 2009. While the brand remains small, it's products -- namely their famous lip balm packed in colorful little orb-shaped pods -- have become international bestsellers with a die-hard fan base that includes celebrities like Jennifer Lopez and Miley Cyrus, who can both be seen applying EOS Lip Balm in their music videos.

When it comes to how the products are made, natural is the priority. The company strives to use organic ingredients whenever possible like jojoba oil and shea butter (their lip balm is certified organic by the U.S. Department of Agriculture [USDA]) and stay away from preservatives like parabens. They also add nutrients like vitamin C and E, which provide antioxidant benefits to the skin by promoting healing and preventing the visible signs of aging like sagging, wrinkles and age spots. Today, the brand includes shaving cream and hand lotion, which are also hypoallergenic, meaning they're unlikely to cause any allergic reaction when used.

Fans of EOS love how simple the products, containing quality ingredients that product a noticeable different. Another detail is the fact their moisturizing shaving cream can be used on skin that's either wet or dry, without causing irritation, nicks or cuts. Their signature packaging also makes products easy to handle and travel well.

Speaking of their signature product, the lip balm, EOS Marketing Vice President Sherry Jahawar told Racked.com, "It's a great product -- functionally useful, organic, easy to find in your bag, moisturizing, efficient, two lips in one swipe, no need to use fingers -- and it's delightful -- great flavors, gorgeous colors, cute shape and great texture and feel."

If you're a fan of EOS, you're in luck! We're please to off their amazing products at great prices, right here at eVitamins. Let us know if your thoughts on this brand or any brand on our Facebook, Twitter or Instagram pages and tune in soon for more great health news!

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