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Brand Profile: Vega

Get to know Vega, a line of convenient, vegan supplements to fuel your active lifestyle. Learn more about Vega and their products in this post.

Following a plant-based lifestyle can bring with it many health benefits -- as long as you do it right. This was the idea behind Vega, a line of all plant-based nutritional and sport supplements and foods to help you follow a plant-based diet in a way that is both beneficial to your overall wellness and convenient. As this month's featured brand, let's take a moment to learn a bit more about Vega.

The Vega Story


Vega was the brainchild of professional triathlete Brendan Brazier, who came to partner Charles Chang with an idea for a plant-based shake that didn't skimp on quality or content. Brazier had found success in his training and competing following a plant-based lifestyle and wanted to bring these benefits to the masses. The company was formed in 2001 and has since operated with four goals in mind:

  1. To educate people about plant-based nutrition while serving as examples themselves of how plant-based living can benefit your life.
  2. To deliver products of the best possible quality to their customers.
  3. Constantly striving for perfection through constant improvement wherever possible.
  4. To create a sustainable company that benefits its employees, customers and the environment.

What Makes Vega Products Unique?


These philosophies have helped Vega grow from one product -- Whole Food Health Optimizer -- to a brand that now includes protein powders, snack bars and sports supplements. Each product remains true to their philosophy of plant-based living, which means eating whole, nutritious fruits, vegetables, nuts, seeds and grains while avoiding animal products. The benefits of following a plant-based diet can include lowered cholesterol for improved heart health, less digestive issues, weight loss or improved weight management and increased energy. Plants are rich in vitamins and minerals the body needs to operate properly, but, like any diet, you have to make sure your plant-based diet is balanced to include plenty of protein, fiber, good fats and complex carbohydrates. 

This is where Vega products can help. Vega uses whole, nutrient-dense foods low in cholesterol and saturated fat to create their products. These ingredients are processed as little as possible to maintain their nutrient density. They also strive to create only "clean" products, which, to them, means vegan and non-GMO and free of dairy, soy, gluten and artificial ingredients. 

Getting Started With Vega


Making any transition to a new way of eating can be tough. Vega emphasizes taking small steps to integrate more plant-based meals into your diet so the process doesn't feel overwhelming or drastic. As time goes by and you pay attention to how you feel, you may decide plant-based is the diet you want to follow permanently and they can help you do that while remaining active.

Just this year, Vega was acquired by WhiteWave, a company that produces plant-based foods and beverages, so you can expect even more plant-based options on the way. In the meantime, give one of these Vega best sellers a try to continue your plant-based lifestyle or serve as an introduction:

Give Vega a try and let us know what you think on our social media accounts. Check us out on FacebookTwitterInstagram and Pinterest today!

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