My kids both love this Tom's of Maine strawberry toothpaste and I love it because it doesn't have flouride. They can safely use it themselves. My only complaint is that the tube is metal and the kids tend to squeeze it so that you can't get all the toothpaste out without a hole poking in the side of the tube. Oh well, I will still buy it!
My son loves his "Silly Strawberry" and will not use any other toothpaste! There have been times when we were out and could not get the Tom's and I had to purchase "Scooby Doo" and he hated it! He dislikes all of that "other" kid toothpaste available at the stores (which is a good thing). I'm grateful that Tom's makes this toothpaste and that it doesn't have any unnecessary additives.