I love Source of Life Green Lightening and wish the local Whole Foods didn't stop carrying it. I first found it in the a health food store in a town on Maui last year. I was going to spend some time in the secluded town of Hana, Maui and knew I'd need to bring my own "greens" and food since the town was so small. Then I was hooked and started to take it every morning, and I even take it with me when I travel to ensure green consumption. One of the most apparent benefits is that it maintains "regularity" in bowel movements, helping me to stay slim and feel gunk-free. The other benefit is more psychological. Knowing I've had a lot of greens makes me feel better. I usually eat healthy and am big on having lots of fresh greens in my diet, but when things get busy it gets more challenging to meet the green quota. I shake it with orange juice, grapefruit juice, or rice milk. It's true the taste is not great, but not horrible as far as green drinks go. It's like a more hardcore version of the "Green Machine" smoothie by Naked Juice, minus the sweetness. I think it tastes far much better than some other brands that have a really heavy taste of algae and wheat grass. I give this product a big "two-thumbs up".