I love this stuff! I put it in my yogurt, my activa, my cookies and cakes. It has a sweet nutty flavor. I've had serious issue with diarrhea for several years in my life. I added super seed to my diet and although my issues have been controlled for some time now, this is one thing I have no intention of giving up. I love knowing that my family is getting extra fiber when I add it to the cookies and cake that they eat. They have no idea how healthy their sweets are and they love the addition without know what it is.