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Brand Profile: The Honest Company

Get to know home and personal care brand The Honest Company in this featured brand profile.. Learn more at eVitamins, the largest online health Australia superstore.
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Starting this month, we're going to introduce you to one of our best-selling brands at eVitamins each month to help you make more informed purchases and truly go natural. First up is The Honest Company, a line of personal and home care products with an impressively short and easily readable list of ingredients you can feel good about.

The Honest Company was the brainchild of Hollywood actress and mother of two Jessica Alba and Christopher Gavigan, a father of three and former chief executive officer of Healthy Child Healthy World. The two wanted quality sustainable and natural products to help them better take care of their families and, with that, The Honest Company was born in 2012. Wanting to produce safe products for children, the brand began with the basics, like diapers, wipes and household cleaners.

"Parents get a lot of advice about what to feed their children and how to baby-proof their home," Gavigan said on the company's website. "But many are still completely unaware of the toxic risks posed by everyday basics like diapers, home cleaners, body washes and laundry soaps."

Why the name The Honest Company? Both Alba and Gavigan were concerned about the harsh chemicals and artificial ingredients within home, baby and personal care products that can potentially be toxic with long-term exposure. They wanted a line of products without any secret ingredients -- honesty. This theme has resonated to all aspects of how the company operates, from their packaging to how they communicate with customers and shareholders. Their website has plenty of info for parents and non-parents alike looking to make changes in their household.

Speaking with Health magazine in October 2013 on her business and how to make the switch to a more natural lifestyle, Alba said, "Read labels on everything -- what you're cleaning your house with, what you're cleaning yourself with and what you're putting into your body. You have the power to not expose your kids or yourself to chemicals that are endocrine disruptors or allergens. You don't need to live that way."

Since then, the brand has expanded to include personal care items like body oil, bug spray and nutritional supplements. As the company prepares for their next chapter, branching into cosmetics, they're making sure to stick to their principles:

  • Create a culture of honesty
  • Make beauty
  • Outperform
  • Service matters
  • Sustain life
  • Be accessible
  • Pay it forward
  • Fun 
Sustainability is also at the core of this operation. From the certified organic ingredients used to make their products to the packaging they come in and the company's headquarters, every possible step is taken to reduce environmental impact and ensure safety for both consumer and the planet. Just another reason you can feel good about making the switch.

We can't get enough of The Honest Company, so give them a try! Shop The Honest Company now at eVitamins to save 10% off the retail price!

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