My wife gave me this stuff the other day because I started getting aches and had a headache. I took a TBSP before bed and another one in the morning. By afternoon, I felt fine and still do. She originally found it last year when she started coming down with a cold or flu. She started taking a TBSP, 3x a day and it prevented her symptoms from progressing, and in a few days, she felt fine. Her symptoms were minor and never even slowed her down. We credit that to ACF. As for the taste, I would say it tastes horrible, nor would I say it tastes good. It tastes like you would expect cough syrup to taste. It's been a winner for us!