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Brand Profile: Evolution of Smooth

Evolution of Smooth has become a top brand thanks to their lip balm and other personal care items. In this post, learn more about EOS and what makes their products so great.

One of the most popular brands in beauty and personal care items from now is Evolution of Smooth, also known as EOS. Lovers of this brand go out of their way to collect each flavor of their signature lip balm, turning a simple product into a (affordable) status symbol seemingly overnight. This is why we've chosen EOS for this month's brand profile.

New York-based EOS Products was founded in 2006 by Craig Dubitsky, a former commodity trader, with their first products launching in 2009. While the brand remains small, it's products -- namely their famous lip balm packed in colorful little orb-shaped pods -- have become international bestsellers with a die-hard fan base that includes celebrities like Jennifer Lopez and Miley Cyrus, who can both be seen applying EOS Lip Balm in their music videos.

When it comes to how the products are made, natural is the priority. The company strives to use organic ingredients whenever possible like jojoba oil and shea butter (their lip balm is certified organic by the U.S. Department of Agriculture [USDA]) and stay away from preservatives like parabens. They also add nourishing ingredients like vitamins C and E, which provide antioxidant benefits to the skin by promoting healing and preventing the visible signs of aging like sagging, wrinkles and age spots. Today, the brand includes shaving cream and hand and body lotion, which are also hypoallergenic, meaning they're unlikely to cause any allergic reactions when used. 

Fans of EOS love how simple the products are, containing quality ingredients that produce a noticeable difference.Another notable detail is the fact their moisturizing shaving cream can be used on skin that's either wet or dry, without causing irritation or nicks and cuts. Their signature packaging also makes the products easy to handle and bring along with you.

Speaking of their signature product, the lip balm, EOS Marketing Vice President Sherry Jahawar told, "It's a great product -- functionally useful, organic, easy to find in your bag, moisturizing, efficient, two lips in one swipe, no need to use fingers -- and it's delightful: great flavors, gorgeous colors, cute shape and great texture and feel."

If you're a fan of EOS, you're in luck! We're pleased to offer their amazing products at great prices, right here at eVitamins. Enjoy!


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